Tyson's Take
by Tyson Schwartz
June 7th, 2011

What is Up with Sales?

What’s that old saying? “Misery loves company.” There is certainly a lot of forecasts, comments and indications that window business has slowed down compared to the start of the year. I heard a comment from someone recently that said, “The first part of the year was just a tease.”

I will say this is certainly shaping up to be an entertaining year. We started 2011 with so much optimism, and then last week, the Dow Jones average had its largest drop since June 4th of last year. It seems hard to believe that one bad day in the stock market has the potential to take the steam out of what still can be a very good year.

From being in the window industry for 20 years, I have found window dealers, distributors and manufacturers to be some of the most creative and innovative people and businesses I have ever had the pleasure of being around. Many of you are focusing your efforts on re-tooling your business whether it be through internal systems, the way you market, and even the way you sell.

Let’s face it–we are an industry where the only thing that is constant is change! When financing became almost impossible to get, we adapted. Remodeling companies started taking smaller jobs—three or four window jobs in the hopes of earning more business later. When the .30/.30 tax credit came out, many manufacturers quickly raced to ensure all their products met the ratings. And even with the LRRP lead safe practices, as costly and challenging as it has become, we, as manufacturers and home improvement companies, are adapting.

As I said, change is the constant for us. There are lots of outlets available that will tell you how bad the economy is or how bad sales are going to be. But those outlets don’t pay our bills. It’s the innovators that see past the challenges and create opportunity for themselves. Which one are you?

This blog is from Door and Window Market [DWM] magazine's free e-newsletter that covers the latest door and window industry news. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to [DWM] magazine in print or digital format are available. Subscribe at no charge HERE.

Leave a comment »

  1. Right on Tyson!
    While the economy may be shrinking as a whole the changes in building industry are the opportunities to build better and make money in the process of change.
    Domain expertise, creativity and innovation are the key. Use it to help customers and meet their needs and you will earn their business and certainly be ready for the next recovery.
    Wishing Everybody a Very Innovative

  2. Sorry the message went too early.
    I meant to say:

    Wishing Everybody a Very Innovative Times Ahead

Leave Comment