WDMA Conference Features Diverse Speakers

July 28th, 2017 by Editor

The Window and Door Manufacturers Association (WDMA) Executive ManagementĀ Conference, scheduled for September 27-28 in Cambridge, Mass., will feature several speakers of interest to the fenestration industry.

Demographer and marketer Ken Gronbach will bring a deep understanding of worldwide demographics, fertility, migration, aging, immigration and dying to his presentation, “Charting the Course Through Demographic Change.” What nations are demographically doomed? How will the workforces change? What is the future of communications? How will our children’s children get their education? Will big data change marketing and branding forever? What is the fate of mass media? What countries and continents are demographically positioned to excel?

Gronbach is the president of KGC Direct and author of The Age Curve: How To Profit from the Coming Demographic Storm.

After that, Mark Boud, vice president and chief economist for Metrostudy, will review the economic and building landscape as we enter the final quarter of 2017 and will provide a forecast for 2018 and beyond for new construction, remodeling and replacement. The session will also look at economic fundamentals, housing market strengths and weaknesses, and give insights about consumer demand.

Next, Adam Sharp, former head of news for Twitter, will examine the ways social media can be used to create one-on-one connections, react to a brand crisis, respond forcefully to critics in real time and reach untapped audiences in his presentation, “Using Social to Win: Connect With Your Customers, One Tweet at a Time.” Sharp will explain how we got here, how brands and marketers can leverage social-media tactics to build stronger audience connections, and what’s in store for the future as social media continues to drive global conversations.

Finally, Brad Farnsworth, president of The Farnsworth Group, will wrap up the event with his presentation, “Understanding Builder/Contractor Sentiment and Influencing Factors.”

For a complete schedule of events, program highlights and to register,Ā click here.

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