True Home Value (THV) Stores, a home improvement remodeler, has announced plans for expansion into two new markets in West Virginia—Huntington and Charleston. The stores will service roughly a 50-mile radius surrounding these two new showrooms.

Don Shelby, head of THV retail store development, says that the new locations were added in response to rising consumer demand in the area.

THV chief executive officer Charles Smith adds, “I’m originally from West Virginia so it gives me great pride that we are expanding into these markets.”

THV also has a network of stores located throughout Kentucky. Its first store was opened in Paducah, Ky., seven years ago.