Door and Window Musings
by Tara Taffera
January 25th, 2010

Trade Show News: IBS and IWF

“I just returned from being at the International Builders’ Show last week and if you’ve seen our reports (or were in attendance as well), you know that the event was considerably smaller than past years. But is anyone really surprised by that? And since when is that the make it or break it reason to attend a show?” 

In my view, a smaller event, especially one as large in scope as IBS gives attendees more time to really focus on items of interest. (CLICK HERE for all the show news from DWM/Shelter magazines.)

While I was at IBS last week, I heard several stories regarding an upcoming show for the wood industry–the International Woodworking Fair (IWF). The event will be held August 25-28 in Atlanta. The show has made news because Stiles, its largest exhibitor, decided to reallocate resources and will not participate in IWF 2010. I have to admit I was a bit surprised by all this press. There were major manufacturers not at IBS this year and, in my opinion, the show was still a success.

IWF show management reports that 700 contracted exhibitors still are planning to exhibit at IWF 2010.

“It’s difficult out there and we understand the challenges everyone is facing as the whole industry looks for ways to move from treading water to heading upstream,” said Riccardo Azzoni, IWF 2010 Chairman and President of Atlantic Machinery Corporation, based in New Millford, Ct. “The fact is we have 700 companies so far that are making a strong statement by deciding to invest their marketing dollars in IWF 2010 to reach their potential buyers and we will do everything we can to ensure they do.”

“Industry leaders need a strong event where they can see new products, get training and network with their peers. IWF is the place where the industry meets, and be assured, attendees will find what they need at IWF and exhibitors will continue to see the most qualified buying audience in the industry,” added Azzoni.

So whatever the event, as an attendee, take a good look at why you are attending, and even if some big players are missing, chances are it will still be worth the trip.

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2 comments
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  1. Tara

    I actually know of a few smaller window companies that went to the IBS for the first time. They knew it was going to be a smaller show but thought that a more focused venue would give them a better chance of making fruitful contacts!

  2. I agree with Tara, while having large attendance is always great, you will have a greater chance of converting leads at shows with smaller attendance.

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