Soft-Lite Windows has appointed several new regional sales managers to fill positions opened by recent internal promotions and to help cover the company’s expanding sales territory. Tom Traub will serve as Soft-Lite’s new southeast regional sales manager/impact specialist. His sales territory will encompass Florida, southern Georgia and Alabama. Traub comes to back to Soft-Lite with […]

Soft-Lite Windows, a sponsor of the National Crime Prevention Council (NCPC) and McGruff the Crime Dog, now offers its dealers a program that allows them to become crime preventers in their own backyards. Dealers who join the sponsorship program will work with NCPC and Soft-Lite to educate consumers about home crime prevention strategies, particularly around […]

In an effort to reduce its environmental impact, Soft-Lite Windows has partnered with the American Window & Door Institute (AWDI) to ensure that the company meets the new Energy Star standards for 2015. Soft-Lite has contracted the use of AWDI’s WIXSYS Portal Solution, which according to the company will offer its dealers a comprehensive library […]

Soft‐Lite Windows recently has appointed Cliff Langdon to the position of vice president of manufacturing. In his new position, Langdon will oversee several departments, including production, shipping and engineering. Langdon comes to Soft‐Lite with more than 15 years of experience in the door and window industry. For the past 11 years, Langdon served as vice […]

Soft-Lite Windows recently announced the appointment of a new chief financial officer, controller, director of credit and collections, and measure and install manager. Kyle Pozek has been promoted to the position of chief financial officer. He has been with Soft-Lite for almost three years. Prior to joining Soft-Lite, Kyle worked at PricewaterhouseCoopers. Jamie Summers was […]

Soft-Lite Windows says it is helping its dealers generate more leads and referrals and close more sales — as well as helping consumers achieve even greater energy efficiency in their homes — by offering Lake Industries Platinum Cookware. Now, Soft-Lite’s dealers can offer their homeowner customers, and prospective customers, Lake Industries’ exclusive, energy-saving cookware in […]