Posts Tagged ‘ social media ’

Branding Strategy: That’s When They’ll Fall for the Leader of the Pack

Jun 15th, 2023

A year or two ago, buying doors and windows was all about availability. Due to insane levels of marketplace demand coupled with supply chain issues, lead times were stretched out to six to 12 months. Selling fenestration products was all about availability. If your lead time was faster, you could easily prevail over your competition […]

Sticks and Stones

Feb 13th, 2023

“I hope you get nothing but $#!%@ unskilled workers who quit after two weeks.” — Amber B. Wow, Amber B. didn’t hold back, did she? And she’s not alone. “These people are idiots … Maybe they would be more popular if they would take their head out of their butts.” —Brad F. “Shark Tank ain’t […]

Are Your Kids Safe?

Jan 23rd, 2023

It is estimated that roughly 5,000 children fall from windows each year. Studies show that approximately 3,300 of them are treated in emergency rooms for their injuries—many of which are life-altering. Tragically, eight to 10 of these children will die from their injuries. As a window screen inventor and manufacturer, window safety is something I’ve […]

National Apprenticeship Week Draws Attention to Trades

Nov 18th, 2022

As the eighth annual National Apprenticeship Week (NAW) draws to a close, it’s clear that organizers promoted not only the manufacturing industry but the benefits of a Registered Apprenticeship program. NAW 2022 included roundtable and panel discussions, conferences, and career and trade fairs hosted by stakeholders in the “earn-as-you-learn” model, in a bid to connect […]

FGIA Keynote Speaker Shares Tips for Avoiding Fraud and Cybersecurity Risks

Mar 4th, 2022

Attendees at the 2022 Fenestration and Glazing Industry Alliance (FGIA) Hybrid Annual Conference received fraud prevention advice from keynote speaker Frank Abagnale, a scam-artist-turned-Federal Bureau of Investigations educator. Abagnale, whose life inspired the movie “Catch Me If You Can,” worked several fraud scams in his youth and was eventually asked by the FBI to teach […]

Survey Reveals Popular Marketing Strategies for Construction and Related Industries

Dec 5th, 2019

A report released by the Society for Marketing Professional Services (SMPS), a community of marketing and business development professionals, predicts what the future of marketing strategies and skills will look like according to those in the architecture, engineering and construction (A/E/C) industries. The report outlines what strategies and skills are currently prioritized by the A/E/C […]

Survey: People Avoid Phone Calls, and That Hurts Businesses

Jul 27th, 2017

Door and window companies spend a lot of time and money developing leads on potential new customers through mobile phones and social media, but new research shows that the unpredictable nature of consumer behavior has the potential to derail much of that hard work. The research, carried out by ContactEngine, found that 74 percent of […]

#DWMSocial is Back! See What’s Buzzing Around in the Industry

Mar 7th, 2016

We’re reviving the #DWMSocial feature that’s been dormant for a while, so let’s take a social-media tour of what companies in the industry are sharing. Magnificent Moulding   We’ve arrived in Atlanta for the @designbloggersconfernce, and we can’t get over the inspirational trimwork throughout the @grandhyattatlanta! #dbcatl #dmsatl A photo posted by Metrie (@officialmetrie) on […]

Standing Room Only

Jun 3rd, 2013

While waiting in a high-rise conference room recently, I did my habitual inspection of the windows in the room and those of the other buildings across the street. Looking out, I noticed a spider web like none that I’ve ever seen. The owner and creator of the web was a creature that we all must […]

Does Social Media Really Work?

Feb 4th, 2013

There have been many articles written about social media for our industry. The majority of discussion has been around how successful social media CAN be. And to provide full disclosure, I have been supporting social media for some time. I compare it to 10-12 years ago when websites were starting to become common practice. Everyone […]