Posts Tagged ‘ Rolex ’

Branding Strategy: That’s When They’ll Fall for the Leader of the Pack

Jun 15th, 2023

A year or two ago, buying doors and windows was all about availability. Due to insane levels of marketplace demand coupled with supply chain issues, lead times were stretched out to six to 12 months. Selling fenestration products was all about availability. If your lead time was faster, you could easily prevail over your competition […]

Product Design and Promotion: Creating a Want

May 4th, 2023

With the insane levels of demand that we have experienced the last few years and an emphasis on non-contact sales, the door and window industry has drifted away from the use of showrooms to launch new and innovative designs and promotions. New business was coming in waves and it was all manufacturers could do to […]