The Effects of COVID-19 on Marketing With: Blake Huang, Marketing Manager for Plastpro In an industry that some suggest is “averse to change,” amid COVID-19, door and window companies found themselves pushed forward into new digital strategies. From revamped websites and new microsites to virtual reality experiences—sales and marketing professionals worked to fill the gaps […]

With COVID-19 hanging over the door, window and millwork industries, World Millwork Alliance aims to refresh its members’ strategies for the months ahead. Amid a juxtaposition between slow supply chains and increased demands, the Alliance’s upcoming conference is peppered with topics such as “Navigating Through the Pandemic” and “Recession-Proof Selling Skills.” It’s been a blessing […]

If you’ve ever been to a World Millwork Alliance convention, then chances are you’re familiar with the event’s ability to pack rooms with the sounds of networking. (In 2019, the event’s keynote session was wall-to-wall with standing room only.) These days, those connections will take place remotely, and the industry alliance will proceed in October—despite […]

Standard window and entry door products may have been dwarfed in size by oversized sliders and pivot doors at this year’s International Builders’ Show, but in the end they found ways to compete. Thermally-broken steel doors sported new, eye-catching designs and finishes, and yesterday’s fiberglass doors glowed with newer, brighter colors. Meanwhile, Andersen’s A-Series and […]

A coalition of more than 1,000 companies, including several U.S. industrial giants and some major players in the fenestration industry, have signed a letter urging Congress and the administration to preserve the popular Energy Star program, which has been targeted for elimination in President Trump’s 2018 budget plan. “Energy Star is a model for successful […]

In July, PlastPro founder and CEO Shirley Wang became chair of The UCLA Foundation, which oversees assets donated to the university. She is the first Asian-American woman to lead the organization. Last week, Wang announced the launch of the UCLA Chancellor’s Centennial Scholars Match, which aims to add $150 million to endowed undergraduate scholarship support […]

The International Builders’ Show wrapped up last Thursday with reports of high attendance, busy booths and scores of new innovations. DWM offers its final report. Sam Steinberg of ClearView Screen Doors said his booth was busy during the show. “It’s been really good,” he said. “It’s all about contacting and networking.” And, of course, the […]

Another International Builders’ Show is in the books, and many people hearkened back to the “good old days” to describe the show. You know, back in the day when housing starts were well more than a million and business was good all around. As new-home construction continues to climb toward that million mark, the aisles […]

Plastpro Inc., a supplier of fiberglass entry doors and building products, announced the official launch of its Doorability Sweepstakes, an eight-week long contest where two California homeowners will win a custom made and installed front door entry system of their choice. The contest kicks off July 1st, 2014 and runs through Aug 25th, 2014. To […]