Earlier this month, I wrote about The Three “M”s that Will Define Your Company’s Future, with the first M being Marketing. The second M is Machinery. Never before has machinery been so important to the window and door industry. Machinery does three things. Number One: Machinery improves efficiency if used correctly. The operative words here […]

A report released by the Society for Marketing Professional Services (SMPS), a community of marketing and business development professionals, predicts what the future of marketing strategies and skills will look like according to those in the architecture, engineering and construction (A/E/C) industries. The report outlines what strategies and skills are currently prioritized by the A/E/C […]

As of August 19, Cory Sorice has been appointed senior vice president and chief innovation officer at Masonite International Corp. (Masonite). Sorice joins the company with over 25 years of marketing, business development and general management experience. His prior work experience includes the position of vice president and general manager for Chamberlain Group Inc., as […]

HAECO Inc. is proud to announce the addition of Tim Nation to its business team in the role of director of partner relationships. Nation brings more than a decade of sales and marketing experience to the role from a myriad of industries and service companies. His primary focus will be to drive understanding of HAECO’s […]

Single family home sales are slowing down this year, mainly due to a decrease in affordability. This is due to a number of factors, including labor shortages, higher lot prices and rising costs for materials. At the same time, spending for home improvement and repair work is also expected to soften, since it shadows expenditures […]

Some prognosticators are predicting slower growth among remodeling projectsin 2019. Additionally, there are those who believe that we can’t sustain the  economic growthwe established in 2018. Time for hand-wringing and woe is me thinking? Of course not, right? You’ve entered 2019 with a fully fleshed out home improvement marketing plan that helps to focus your […]

Marketing and sales go together like love and marriage or a horse and carriage. Love must be true, not blind, for a marriage to succeed. Marketing must be true for sales to profit. The horse must go in front of the cart to get anywhere. Marketing must precede sales to get business going in the […]

If you haven’t thought about selling doors and windows to Millennials, you’d better figure it out quickly, according to Matt Beaudreau of the Center for Generational Kinetics. “In 2017, Millennials will be the first ones to outspend Baby Boomers in the United States,” Beaudreau said during his presentation “Selling Across Generations” at a recent American Architectural […]

The American Architectural Manufacturers Association (AAMA) might be the leading code-making body for fenestration products in the U.S., but it’s also deeply invested in ensuring that its member companies promote their products effectively. That’s why sessions about marketing were a major focus at the 79th AAMA National Conference, held this week in Huntington Beach, Calif. […]

I sometimes am asked what it takes to be a successful sales leader. Notice, I say leader, not manager—I would rather be known as a successful leader versus a successful manager. Stating it a different way—are there leaders of nations or managers of nations? Leadership has evolved over the years. It used to be the […]