I came across a post on LinkedIn by Lippert today, and it is a survey simply asking, “What one thing, when done really well, has the most impact on making it easy to do business with a company?” The choices were: 1. Quality customer service; 2. Self-serve online resources; 3. Timely and clear communication; and […]

“Surveys say consumers want energy efficiency in remodels, but at the point of sale, they put their money into granite countertops,” Arlene Zavocki Stewart, president at AZS Consulting Inc. told me on LinkedIn, after my most recent DWM blog. Then she asked me, “Why the disconnect? Do you think it’s because of bad surveys, fickle […]