This month we’re starting a soup-to-nuts series about digital marketing for those of us in the doors and windows business. Over the next few months we’ll get down and dirty on specific topics and ways to “do” digital marketing, but this time we’ll focus on the “what is…” and some fundamentals that we need to […]

Officials for Sunrise Windows and Doors recently announced their decision to close the company’s Paragon facility in Louisville, Ky. Effective October 11 of this year, officials say the closure is a strategic business decision designed to increase the efficiency of future operations. “At this time, we have made the difficult decision to focus resources to […]

Quick … how much did an average lead cost you this year? Not the industry average, that is, but yours? How about marketing cost as a percentage of revenue for your home improvement business? Many of you can answer those questions quickly. If you can’t, the question is: Why not? The easy answer is that […]