Posts Tagged ‘ Homeowners ’

Houzz & Home Survey Spells Good News for Doors and Windows

Apr 11th, 2024

The 2024 U.S. Houzz & Home Study was released last week, showing renovation spending has jumped in the last three years. More than half of homeowners remodeled their homes in 2022 (56%) and nearly half made repairs (47%). New doors, it turns out, were more popular than new windows in 2023, though interior and exterior […]

Window Safety Week: Educate Customers on How to Use Your Company’s Products

Apr 10th, 2024

by Angela Dickson The fenestration industry keeps a keen focus on safety around windows – including safety on the plant floor by employees and safety on the jobsite by installers. But what about the safe use of these products by homeowners? Windows serve an important role in our lives, by letting in natural light and […]

America is Accepting the Backseat

Apr 1st, 2024

A common thread in my recent blogs has been the need for the U.S. fenestration industry to work together to demonstrate and educate the masses on the importance of our products for comfort, efficiency, safety, and sustainability—from homeowners to builders and remodelers, and all the way up to those affecting public policy. There is another […]

Why Windows Matter – Making a Concerted Effort to Inform, Educate, and Influence

Mar 4th, 2024

This year, the National Fenestration Rating Council (NFRC) is celebrating its 35th anniversary. NFRC was founded to serve the public interest by providing fair, accurate and credible ratings on the energy performance of fenestration products. During this time, NFRC has focused on developing and maintaining certification programs and ratings that can withstand scrutiny. As a […]

Dealer Financing May Be Just the Right Catalyst for Sales Goals in the New Year

Feb 1st, 2024

Well one thing is for certain: With pandemic-infused, “off the charts” demand behind us from recent years, the door and window business is back to business cycles marked by seasonality. So, December and January were two slower months, as usual. On top of that, we are headed into an election year. Therefore, many homeowners like […]

We are Halfway ‘Home.’ What’s the Year Looking Like?

Jul 12th, 2023

As we start down the back half of the year (Where did the time go?), I always like to do a review of what went right, what went wrong, what we can do to improve, at the same time examining what the rest of the year might look like going forward. As far as the […]

Branding Strategy: That’s When They’ll Fall for the Leader of the Pack

Jun 15th, 2023

A year or two ago, buying doors and windows was all about availability. Due to insane levels of marketplace demand coupled with supply chain issues, lead times were stretched out to six to 12 months. Selling fenestration products was all about availability. If your lead time was faster, you could easily prevail over your competition […]

Home Remodeling Projected to Decline in 2024

May 3rd, 2023

Homeowners have been making improvements to their dwellings on a steady basis for nearly a decade, with those efforts expanding over the past few years with COVID-19. However, according to the newly released Leading Indicator of Remodeling Activity (LIRA) from the Remodeling Futures Program at Harvard’s Joint Center for Housing Studies, that trend could come […]

Amp up Your Demand Curve

Mar 16th, 2023

With a depressed housing market and high interest rates, most door and window fabricators are seeing softer demand these days. But with the first day of spring less than a week away, window fabricators are hopeful that the market for doors and windows will pick up as it usually does this time of year. During […]

Is It Time to Adjust Your Selling System?

Feb 15th, 2023

Many folks have called to check on me to see how I have fared since transitioning from running manufacturing and sales to retail selling. I enjoy these calls very much. It is always terrific catching up with folks in the industry and keeping a finger on the pulse of the window industry. In the retail […]