Posts Tagged ‘ Homeowners ’

Dealer Financing May Be Just the Right Catalyst for Sales Goals in the New Year

Feb 1st, 2024

Well one thing is for certain: With pandemic-infused, “off the charts” demand behind us from recent years, the door and window business is back to business cycles marked by seasonality. So, December and January were two slower months, as usual. On top of that, we are headed into an election year. Therefore, many homeowners like […]

We are Halfway ‘Home.’ What’s the Year Looking Like?

Jul 12th, 2023

As we start down the back half of the year (Where did the time go?), I always like to do a review of what went right, what went wrong, what we can do to improve, at the same time examining what the rest of the year might look like going forward. As far as the […]

Branding Strategy: That’s When They’ll Fall for the Leader of the Pack

Jun 15th, 2023

A year or two ago, buying doors and windows was all about availability. Due to insane levels of marketplace demand coupled with supply chain issues, lead times were stretched out to six to 12 months. Selling fenestration products was all about availability. If your lead time was faster, you could easily prevail over your competition […]

Home Remodeling Projected to Decline in 2024

May 3rd, 2023

Homeowners have been making improvements to their dwellings on a steady basis for nearly a decade, with those efforts expanding over the past few years with COVID-19. However, according to the newly released Leading Indicator of Remodeling Activity (LIRA) from the Remodeling Futures Program at Harvard’s Joint Center for Housing Studies, that trend could come […]

Amp up Your Demand Curve

Mar 16th, 2023

With a depressed housing market and high interest rates, most door and window fabricators are seeing softer demand these days. But with the first day of spring less than a week away, window fabricators are hopeful that the market for doors and windows will pick up as it usually does this time of year. During […]

Is It Time to Adjust Your Selling System?

Feb 15th, 2023

Many folks have called to check on me to see how I have fared since transitioning from running manufacturing and sales to retail selling. I enjoy these calls very much. It is always terrific catching up with folks in the industry and keeping a finger on the pulse of the window industry. In the retail […]

Why are ‘They’ Trying to Push Us into a Recession!

Oct 11th, 2022

If you have followed the economic activity over the past few months, it seems to be a head scratcher. This past week, the economy created more jobs, but the stock market tumbled. And the Federal Reserve says they are going to hike interest rates again. This is going to make borrowing more expensive and although, […]

Innovation – Creating a ‘Must Have’ Mentality in the Marketplace

Sep 8th, 2022

I landed upon this recent article by Nicole Spector and after reading it, it does appear that the jury is still out as to whether or not we are really in a recession. Some indicators seem to point toward a recession while others are suggesting the economy is still in good shape. Most of my […]

Reinforcing the Value of a Confirmed Appointment

Mar 15th, 2022

A frequent misstep we see when working with home improvement and remodeling companies is the process they undertake when confirming sales appointments. While it is critical to have a defined process in setting the appointment, it is equally important to follow up prior to the appointment to remind them of your upcoming visit and reinforce […]

Home Improvement Projects Surge

Sep 20th, 2021

U.S. homeowners are initiating home improvement projects with increased frequency, according to the Hearth Home Improvement Index. The index examines the number of applications for home improvement loans on the gethearth.com platform. 2021 data highlights an increased rate of projects related to bedrooms and bathrooms, home offices and kitchens. Wyoming, Texas and Florida top the […]