Last week I visited the vice president of a very successful Midwestern window company and among the things discussed was advertising and lead generation. “One of the first things I did when I came on board,” he said, “was pull out of television advertising.” It was a bold move on his part, I thought, because […]

Brian Elias, owner and president of Hansons Windows, is the sixth winner of the national Fred Case Remodeling Entrepreneur of the Year Award. Established by the founder, co-chairman and CEO of Case Design/Remodeling, the award is given to individuals who demonstrate “business expertise, financial strength, industry and community involvement and entrepreneurial spirit.” “It is an […]

Troy, Mich.-based Hansons Windows announced it will soon be introducing interactive kiosks in Metro Detroit malls, where potential customers can sample, windows, roofing and siding. Locations featuring kiosk stations include Oakland (Troy) and Lakeside (Sterling Heights) Malls with the latest addition of Twelve Oaks (Novi) and Laurel Park (Livonia) Malls. “Along with our very successful […]

Hansons Windows announced it is expanding its Columbus, Ohio, operations. The Troy, Mich.-based company says that, effective immediately, it is assuming a new address in Columbus, 840 Grandview Avenue, and the move was necessitated by a growth in sales and operations, according to Hansons Windows owner, president and founder, Brian Elias. “With our increased sales […]

Hansons Windows announced it has donated windows to the Ronald McDonald House Charities (RMHC) of Southeastern Michigan. In the partnership with RMHC of Southeastern Michigan, Hansons Windows is replacing more than 20 windows in the Detroit house. In addition to the upgrades in the home where families will reside while their child is being cared […]

Hansons Windows in Troy, Mich., announced the hiring of Blake Gitlin to fill the newly created position of vice president of marketing. Gitlin joins the company after more than 20 years in the wireless communications and travel industries. “Blake brings with him not only experience but creative, outside-the-box ideas,” says Brian Elias, founder and president […]