As door and window manufacturers feel the pinch from COVID-19, companies with a strong retail presence may not witness the same downward pressures. That was the tone and message that started the Window and Door Manufacturers Association’s (WDMA) 2020 Technical and Manufacturing Conference this week, proving that industry events can successfully work their way around the current […]

The recent Window and Door Manufacturers Association (WDMA) Technical and Manufacturing Conference in Minneapolis, Minn., featured sessions that examined the U.S. market for fenestration products, including one that focused on results and analysis of the 2018 WDMA window, entry door and architectural door market studies. One of the study’s authors, Brad Farnsworth of The Farnsworth […]

How much price weighs into the decision making process is what everyone wants to know. A recent research study performed by the Farnsworth Group looked at this very issue: Price Based Market Segmentation for Consumers and Professionals. The report provides information on the role of price in the marketplace. 425 online surveys were completed among […]