A panel of experts gathered recently to share with those who sell home improvement products, including doors and windows, how to become more efficient with leads while at the same time lowering costs. While homeowner demand continues, one theme that emerged throughout the Home Improvement Profitability Summit, held last week in New Orleans by Dave […]

Recent research shows that the company story is one of the most misunderstood steps in the selling process. Most companies presume that it should be structured around the history of their business; however, the company story must be about the prospect. Steps in a Modern Company Story Determine the prospect’s value system; Identify the potential […]

A homeowner’s right to cancel or rescind a new contract should not be defined as a quick prescription for buyer’s remorse. Despite this, many salespeople interpret it this way. A homeowner has the legal right to cancel a contract within 72 hours or three business days. It’s an inevitable—and manageable—part of doing business if you’re […]