Posts Tagged ‘ content marketing ’

Understanding Where Your Website Traffic Comes From

Jan 31st, 2018

Last time, during our snow blower conversation, we began to understand the change in how people shop today vs. back in the day when I was in retail presenting door and window products to homeowners. Statistics tell us that homeowners do 60 percent or more of their research prior to reaching out to a salesperson. […]

How Marketing On The Internet is Different Today

Dec 5th, 2017

During the last few years, if I asked a dealer partner if they were using the Internet to generate leads, the conversation would steer to some sort of paid lead generation, whether it was pay-per-click (PPC), or buying leads from one of the many Internet providers that have sprung up and promised homeowners a connection […]