Posts Tagged ‘ blog ’

FenStar Ensures Your Customers Know Their Windows Meet Energy Star Standards

Mar 1st, 2021

It isn’t surprising that a recent survey of homebuyers found that energy efficiency is a major driver for decision making. Energy-efficient products, from washers and dryers to kitchen stoves and ranges, save consumers money and cut back on energy use. In a survey done by the National Association of Home Builders, homebuyers ranked the types […]

Sound Control: The Wave of the Future

Sep 18th, 2019

I recently replaced some windows facing my back yard and one of the things I noticed after the installation is how much quieter it is in that room. The new windows are doing a better job of blocking out unwanted noise such as lawnmowers, barking dogs and even planes taking off or landing at the […]

Print Marketing

Dec 20th, 2018

As the midterm elections came to a close, I received countless direct mail pieces from various candidates. Because of my background in sales and marketing, I’ll admit, I looked at these campaign advertisements more closely than the “average” person. In the process, I noticed that many times I received the same piece more than once […]

Efficiency. It’s the Age-Old Answer.

Dec 19th, 2018

Our parent company (Key Media and Research) recently hired someone to provide training for those of us who do on-screen video work. Her name is Andrea McCarren, by the way, and she’s excellent if you ever need someone—especially for those of us who could use … well … a little extra assistance. As part of […]

Who Will Pay for D.C.’s Aggressive Renewable Target

Dec 17th, 2018

Washington, D.C., might soon embark on the nation’s most aggressive renewable energy target: 100 percent by 2032. The CleanEnergy DC Omnibus Amendment Act of 2018 passed a city council vote in November and has since become a topic of great debate. As a result, I find myself asking: Has the quest for energy efficiency gone […]

Beating the Competition in the Face of Rising Costs

Dec 11th, 2018

In a previous blog, I mentioned three factors to watch in the year ahead: rising component costs, labor shortages and rising interest rates. The first two spell rising costs for window manufacturers, while the third influences consumers’ costs for buying fenestration products. So, will these three factors become the “perfect storm” that reduces demand for […]

Innovation Inaction

Dec 10th, 2018

What happens if your organization fails to innovate? As you can imagine, it’s not good. Let’s look at a few examples from just 2018. The companies under Sears Holdings were successful for 120 years and everyone had some buying connection to them. Sears retail was originally famous for its mail order catalog, which advertised thousands of items […]

The Gifts of an Effective Home Improvement Marketing Plan

Dec 6th, 2018

We’ve reached the end of our brief series on creating a home improvement marketing plan and—just like Santa—it’s time to deliver the goods. We’ve determined that equating planning to “knowing your numbers,” is basically flying by the seat of your pants. Then, we talked about the right elements of an effective plan from a 30,000 […]

Soaking in 43 Years of Wisdom

Dec 4th, 2018

When you have the opportunity to talk with someone who’s been in the glass business for 43 years—who, along with his company, has survived and thrived after the most recent recession? Well, you take it. Jordan Scott, assistant editor for DWM’s sister publication, USGlass, had such an opportunity, when she interviewed Richard Beuke, president of […]

Will Green Certs Become an Endangered Species?

Dec 3rd, 2018

Year after year, I find the Dodge Data and Analytics World Green Building Trends report to be a fascinating read. We’ve watched green building steadily climb over the years, and this year we’re seeing some of the largest growth projections yet: Nearly half (47 percent) of respondents reported that the majority of the projects they […]