Soft-Lite Names New Regional Sales Managers

October 25th, 2017 by Editor

Soft-Lite Windows has appointed several new regional sales managers to fill positions opened by recent internal promotions and to help cover the company’s expanding sales territory.

Tom Traub will serve as Soft-Lite’s new southeast regional sales manager/impact specialist. His sales territory will encompass Florida, southern Georgia and Alabama. Traub comes to back to Soft-Lite with more than 25 years of experience in the Florida and coastal region markets.

Erich Leuck will serve as Soft-Lite’s new regional sales manager for Virginia and Maryland. Leuck has more than 27 years of experience in the door and window industry. For the bulk of his career, Leuck served as a territory manager at a large building supply company. He also spent a year doing retail in-home sales.

Keith LaMont will serve as Soft-Lite’s new regional sales manager for Michigan, most of Ohio, western Pennsylvania and western New York. LaMont has been in the window business for almost 25 years.

“Tom, Erich and Keith all have many years of successful experience in the industry, and their work ethic positively separates them from their competitors,” said Steve Cespedes, Soft-Lite’s director of sales and marketing. “I think our dealers will find our new sales managers to be very knowledgeable, with emphasis on growing sales revenue by acquiring new business, and assisting existing accounts with sales training and marketing plans to help them grow their sales. We are very proud to have them represent Soft-Lite.”

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