Slowly Returning to In-Person Trade Shows—Next Stop: AtlantaAugust 26th, 2021 by Bryan
After hosting a virtual event last year due to COVID-19, GlassBuild America is now returning to the world of live events. What that will look like, with the Delta variant still swirling, is anyone’s best guess. Still, the show returns to its rightful form, and will take place September 13-15 at Atlanta’s Georgia World Congress Center.
The event is dubbed the largest annual gathering place for the entire glass, door and window industries in the Americas—where “buyers and sellers meet and learn how to solve their most pressing challenges.”
For the exhibitors, ranging from component suppliers and manufacturers, to machinery, tools and services providers, the primary conundrum these days centers on supply chain. That alone could make the show a fertile shopping ground for companies seeking new alternatives. With just 3% of attendees representing builders, remodelers, architects and specifiers, the event represents a mashup primarily comprised of manufacturers and suppliers—a query of which shows approximately 25% relating to doors and windows. The vast majority of attendees hail from manufacturing, making up 63%, while suppliers account for another 14%.
Among the other reasons cited in support of attendance are workforce development, industry connections and getting out of the office—the latter of which should strike a common tone following a year of social separation.
“After having been apart from many industry colleagues, this will be a great opportunity to connect and share new developments in our business and the industry in general,” says Dave Miller, business development executive for FeneTech Inc.
“We are excited to be seeing our customers and future customers in person this year at GlassBuild,” adds John Moore, vice president of marketing, GED. “This year has taught us how to work remote from each other, but nothing replaces the face-to-face contact.”
Check dwmmag.com during the event for live reporting from Atlanta.