Pella Launches E-Commerce Site

June 10th, 2021 by Editor

Pella Corp. has announced it is beta testing its e-commerce capabilities on The company says it is the first national door and window manufacturer to offer the ability to customize product, see price and purchase windows and patio doors completely online. The program is available for residents of 10 communities in the Midwest to ensure that the experience meets customer expectations before rolling it out nationally. Homeowners in Cedar Rapids, Davenport and Waterloo, Iowa; Cincinnati and Dayton, Ohio; and Detroit and Grand Rapids, Mich.,; as well as Chicago; Green Bay, Wis.; Indianapolis; and Minneapolis can shop Pella’s collection of wood and vinyl doors and windows now.

“Our customers wanted a path for online purchase, and we’re delivering that by bringing e-commerce to our category. This is the fastest way to customize a window and have it delivered directly to the homeowner. No other company in our category is doing this,” said Emily Videtto, chief marketing officer for Pella Corporation.

Pella is investing in what it says is the growing market of homeowners who want the ability to manage their own purchase experience. The company’s recent study revealed that 47% of customers in the market for doors and windows would consider purchasing them online, making a strong case for this direct-to-consumer model.

The company plans to have most product lines available to purchase online in 2021. Homeowners will be able to filter by material type, product line and price range. Future plans call for additional features and options like professional in-home measurement verification, and Pella Certified installation. To get started homeowners simply go through customizing their window with the features and options they want and create an account upon checkout. A variety of tools are available online to help measure and select the right windows for their project.

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