January 20th, 2009
New Year, New Outlook
If you read my blogs regularly, you know that I set a goal awhile back to try to stay positive and not just write about all the bad things happening in the market. When I find glimmers of hope in this down housing market and down economy I vowed to bring that news to you to keep you upbeat and focused on the future.
So when you read about the latest plant closing or the latest housing starts, think of this list. If you need to rip it out and pin it on your bulletin board, feel free. When you’re feeling stressed glance over and look at it to stay sane. Whatever gets you through the day.
So here’s my top five list of reasons to stay positive in 2009:
5. There are door and window manufacturers that are succeeding (CLICK HERE to see an article from the December issue of DWM about Lindsay Windows and Vinylite Windows). And CLICK HERE to read an article about how Soft-Lite has found success and growth.
4. Suppliers are working on getting stronger. In turn this will make door and window manufacturers stronger (see January DWM, page 26, for examples of this).
3. You as manufacturers and suppliers now have time to develop new products, look for new business, develop strong marketing materials and generally make your businesses stronger. If you don’t take advantage of this opportunity, you’re doing your company a major disservice.
2. Green/sustainability opportunities abound. While many segments of the market are down, where people are investing is “green” or sustainable products. So if you can capitalize on products that fit this category that will help your company. Do you recycle in your plant? Do you practice sustainable manufacturing methods? If you do, publicize it. That could be the reason an environmentally savvy customer chooses you over your competitor.
1. Energy Star Opportunities. Many people may argue why this is even on the list let alone at number one. The Department of Energy says it will announce the new Energy Star requirements in early 2009. They say the goal is to have Energy Star be more of a differentiating factor and wants Energy Star for windows to eventually occupy say 25 percent of the market as opposed to the current 53 percent. If you participate in the Energy star program promote the heck out of it. Again, use your marketing materials to tell companies why they should choose your company when selecting an efficient window.
What should have been on this list that I forgot? What do you disagree with on the list? Send your suggestions, or even your own list, to ttaffera@glass.com.
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With the housing market decline since mid 2006 there are a few organizations which continue to grow in this market. We are a mid sized window and door manufacturer (Thermo-Tech Windows) who has continue to grow each year since the downturn started back in 2006. Our current market is regional, midwestern states. We would be interrested in discussing what we have done to continue our growth for a potential article. I can be contacted directly at 320-229-4463.
Thank you as it is always good to see and hear some positive news in view of the current market and overall economy.
This is the type of article that we all need to see more of. A positive attitude is the most important asset that we have to rely upon for the coming year. It will be tough but well managed companies will survive and gain great amounts of knowledge for the future. When things get tough…….
This is the type of article that we all need to see more of. A positive attitude is the most important asset that we have to rely upon for the coming year. It will be tough but well managed companies will survive and gain great amounts of knowledge for the future. When things get tough…….
You mention some of our competition above in your 5, but out of your list Gorell Windows and Doors has achieved:
5. News release a few weeks ago about record new business booked.
3. Have created a lot of new marketing material, introduced 3 new product lines in last 6 months.
2. Achieved Green Seal Certification, only replacement window company to achieve this.
1. Have been Energy Star Partner of the Year for 5 years in a row, and Sustained Excellence winner from the DOE and EPA for the last three years in a row.