Marvin Selects Spong as New P.R. Partner

July 25th, 2016 by Editor

Marvin  has picked Spong to be its public relations and social media agency for both Marvin Windows and Doors and Integrity Windows and Doors.

Spong was chosen as part of a competitive pitch process to support the brands’ continued growth in the building products industry. The company says Spong was selected based on its long history and deep relationships in the home, design and building products segment, along with its intimate knowledge of both consumer and trade audiences, and the influencers to reach them.

“Our team was seeking a partner that not only understood our industry and key audiences but had proven results in delivering impactful, strategic campaigns that build brand awareness and conversion,” said Brett Boyum, vice president of marketing for Marvin Windows and Doors. “Spong has the right team, experience, creativity and understanding to jump right into working with us to further position our brands for the future.”

“Our home, design and building products practice has been a long-standing cornerstone of our agency, and we are looking forward to putting our expertise to work to represent the renowned Marvin and Integrity brands,” said Julie Batliner, president of Spong.

Spong is a full-service, integrated communications agency. The firm is a four-time recipient of the “PR Agency of the Year” award by national trade journals PRWeek, PR News and The Holmes Report. With staff in Minneapolis and New York, Spong is a division of Carmichael Lynch Inc., which is owned by the Interpublic Group of Companies Inc.

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