Interlock Announces Partnership with German Hardware SupplierJuly 6th, 2009 by Editor
Interlock USA, a door and window hardware supplier based in Reno, Nev., says it has become the only North American distributor of door and window hardware manufactured by the SIEGENIA-AUBI group, consisting of the companies SIEGENIA-AUBI KG, Wilnsdorf (SIEGENIA-AUBI) and KFV Karl Fliether GmbH & Co. KG, Velbert (KFV), based in Germany.
“We have chosen to streamline our sales and marketing effort through dedicated partnerships,” says Adrian Vicker, divisional managing director of SIEGENIA-AUBI in the United Kingdom. “Our goal is to have a North American partner who can offer insight into their market, develop a clear sales strategy, and execute it.”
The new strategy encompasses joint marketing campaigns, co-branded collateral, and a collaborative presence at industry events and trade shows, as well as open communication between the two companies with regard to new product development, according to Interlock.