Fenestration Innovation
by Ray Garries
March 18th, 2020

Innovation and Preparation

“Preparation is the cure for panic.” That’s a statement that’s ringing true this month! During our historic recommendations and requirements for isolation amid COVID-19, we should rely on preparation and the innovation that is needed therefor. Our ability to create new ways to remain safe, while still producing doors and windows requires new amounts of innovation.

It is true that this crisis, like many others before it, will be managed by our ingenuity and innovation. In my time in the industry we have met at least six major crises and beat each one. We must have clear thinking, encourage innovation and provide constant leadership to win this one. The path I suggest is:

  • Conduct research on the policies of similar companies, including scientific and government recommendations;
  • Use your network of suppliers, customers and industry contacts to compare innovative ideas;
  • Use the brainstorming techniques outlined in my previous articles to capture all of the innovative ways to be safe and productive (they’re still relevant and now apply even more);
  • Remember that demand is strong for our products and if there is a slowdown, the rebound will be very strong and possibly sudden;
  • Note that it is hard to overcommunicate these days, as daily news and changes will cause us to adapt often, so keep your senior leadership out front;
  • Prepare your groups for change; and
  • Acknowledge there is no substitute for leadership.

Our clearly communicated and innovative responses through preparation will give our teams the confidence to confront this latest challenge.

Another innovative way we can help those who are not part of our organizations yet are at risk includes by donating or volunteering for Meals On Wheels. Their site notes that: “Vulnerable seniors are at the greatest risk amid COVID-19. Local Meals on Wheels programs are on the front lines every day, focused on doing all they can to keep older Americans safe and nourished in communities across the country. The costs and efforts needed to protect seniors from COVID-19 require additional emergency funds, and that is why we are asking federal lawmakers, corporations, foundations and the general public to remember these vulnerable seniors in our national response. Give to the Meals on Wheels COVID-19 Response Fund to help local communities across the country meet the increased demand for nutritious meals that can keep our seniors safe and healthy.”

This blog is from Door and Window Market [DWM] magazine's free e-newsletter that covers the latest door and window industry news. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to [DWM] magazine in print or digital format are available. Subscribe at no charge HERE.


One comment
Leave a comment »

  1. Thanks Todd, for your comments. Innovation processes do apply to all problem solving, including how to manage our new realities.

Leave Comment