Fenestration Innovation
by Ray Garries
September 28th, 2016

Imagination and Innovation

“Everything great that ever happened in this world, first happened inside someone’s imagination!” — Astrid Lindgren

I’m sure you have been to Disney and seen the “Imagineering” that has brought many of their wonders to reality. They are totally committed to this quest to make imagination a focal point and the driver of their success. A unique look into how Disney works was written by Martin Sklar, a former president of the Imagineering group. The book is One Little Spark.  In the book (which I believe you will really enjoy), Sklar reveals the ten secret commandments of Mickey:

disney
This list and the other concepts revealed in this book are applicable to any of your current projects and can be a difference maker.

Imagination is defined as forming new images in your mind that have not been experienced. This ability is essential to creativity, which brings imagination to life. Imagination may not seem to fit a normal business environment, but it must.

As we have discussed in previous blogs, brainstorming is essential to generating ideas. Brainstorming is normally a verbal event, but using some of the Imagineering examples from this book can give you a visual basis for your brainstorming events. Most people can internalize visual concepts better than written words. Sketches, drawings and model making using simple materials can aid your ideation measurably.

An innovation culture must use imagination to come up with better ideas. If there is a lack of imagination, innovation will likely be just incremental.

“A true sign of intelligence is not knowledge, but imagination.” — Albert Einstein

Keep innovating!

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