Hurd announces the opening of an office in Hong Kong, which the company says can be attributed to the “brand’s successful 15-year partnership with Asia wood window and door importers.” The office provides Hurd with an Asia home base that centralizes and streamlines operations, marketing, sales and support needs.”There is a tremendous opportunity for the Hurd brand in Asia,” says Dominic Truniger, president of HWD Acquisition.

Recent industry reports indicate that China will soon surpass the United States in the next few years for window demand, citing their growing population, evolving consumer lifestyle preferences and dynamic economy.

Hurd’s Asia office opened in July and is staffed by full-time local personnel who are assisting the company’s Asia sales team.

“We already have a foothold in the region through existing distribution partners and an experienced sales team. Now we have an opportunity to take our business there to the next level by deepening our relationships with customers and potential suppliers,” he adds.
Truniger attributes this growth opportunity to Hurd’s parent company, Longroad Asset Management LLC.

“We’ve been able to draw on our new ownership’s global expertise and ties to local Hong Kong resources to open this location as our first-ever international sales center,” he says. “Thanks to this joint venture, we expect Hurd to experience even greater success abroad in the future and potentially open additional overseas offices.”