Cornerstone Building Brands Names Tyler Hubbard as Celebrity AmbassadorAugust 9th, 2022 by Editor
Cornerstone Building Brands, North American manufacturer of exterior building products, has chosen country music star Tyler Hubbard as the company’s Home for Good project ambassador, joining Cornerstone in raising awareness of the growing need for safe, affordable housing.
“I’m grateful to be part of Cornerstone Building Brands’ Home for Good project and the opportunity to help bring awareness to the shortage of affordable housing in our communities,” said Hubbard, who will be donating his time to the project. “Being a homeowner improves quality of life for so many families and children, so I’m happy to help in any way to ensure more families have a place to call home.”
The Home for Good project, launched in 2016, has provided more than $2.8 million in exterior building products, such as windows, siding and accessories to build or remodel more than 600 Habitat for Humanity homes in more than 90 communities. Universal Music Group Nashville has been a partner since the program’s launch. Hubbard takes over as ambassador from five-time entertainer of the year Luke Bryan.
“Cornerstone Building Brands is committed to improving the communities where we live, work and play. Access to affordable housing is an important component of a strong community. We are proud to donate exterior products that help make Habitat for Humanity homes both beautiful and resilient, while maintaining affordability,” said Rose Lee, president and CEO of Cornerstone Building Brands, whose portfolio of leading brands includes Simonton Windows and Ply Gem Windows. “We’re excited to partner with Tyler Hubbard to spread the word about the incredible and growing need for affordable housing.”
Rising housing costs and record housing shortages have worsened the affordable housing crisis over the past two years. Soaring housing costs have led to a substantial rise in housing cost burdens for the first time in 10 years. In 2020, 30% of all households had “unaffordable” rent or mortgage payments, defined as exceeding 30% of monthly household income, up 1.5 percent from 2019. In addition, the U.S. now has a deficit of 3.8 million homes, with the greatest supply shortages at low-income price points.
This year, Cornerstone Building Brands continues its support of Habitat Strong, helping local Habitat organizations in disaster-prone areas build homes with extreme-weather products that are more resistant to natural disasters.