A lot of my clients in the door and window industry are just getting their business off the ground. Others are established, but contemplating rebranding. If this is you, pay special attention to this article. It could save you some grief in the future. Selecting the perfect domain name is crucial because the cost of […]

I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy. When I first got started, in my pre-“marketing genius” days, my first attempt at advertising was using the yellow pages. Ironic since I was starting a web design company. […]

You paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better that decision was!  Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when it’s time to pull the plug? Glad you asked: 1. Your Website Looks […]

Just a few short years ago, we measured our client’s success by where they ranked on Google’s search results for specific keywords. It made sense — we would have specific goals, and our clients would be able to measure our performance. The fact is, search engines are getting smarter and they are no longer fixated on […]

Websites go in and out of style just like fashion, and this 2011 vintage website now had all the appeal of a 1970s leisure suit. Whenever you give a website a fresh modern look you expect a bit of a bump, but these numbers were a little north of what we expected. We have a […]

This is a tough piece to write because it probably won’t have a happy ending. What prompted this is a decision that one of our clients made recently. It’s a glass and window shop down in San Diego that has been struggling for a while. They made some poor marketing decisions in the past, and I […]

So the neighbor’s kid knocks a baseball through our living room window. My response is: Go to Facebook and look at pictures of cats. Have a sandwich before the mayonnaise goes bad. Have someone replace the window before the weather and unwanted visitors becomes an issue. If you answered “C,” you’re a conformist. Yep, you’re […]

Yep, there are a few things you can do to help yourself… The process of showing up on Google when your customers are searching for “window replacement” or “door repair” can be pretty complex when you get down to the technical nuts and bolts, but there are a bunch of things you can do yourself […]