BuildingsNY Show Names Crystal Windows Exhibit “Most Creative”April 16th, 2019 by Editor
Crystal Window and Door Systems recently earned the Most Creative Booth Design for its exhibit at the BuildingsNY Show—an annual building design, construction and property management tradeshow. The award was given by the show’s organizer, Reed Exhibitions, and its major sponsors, including Associated Builders and Owners (ABO) of Greater New York and the New York Association of Realty Managers (NYARM).
The winning display incorporates energy efficient doors and windows into the booth’s surrounding walls, which are backlit with panoramas of the New York skyline. The concept is designed to give booth visitors the feel of being in an upscale apartment or office and seeing the visual impact of Crystal’s products firsthand. A slide show plays on a monitor built into another wall, displaying company news and notable projects from around the nation. To draw visitors into the exhibit, booth designers built a large interactive video game display inside an actual Crystal window, where attendees had a chance to win prizes throughout the show’s exhibit hours.
“Our exhibit is relatively new, less than a year old, so this was an unexpected and very pleasant surprise to receive an award,” said Steven Yu, marketing manager for Crystal. “Crystal has participated in the BuildingsNY Show for many years, and all the exhibitors do a great job of showing their products and services, which makes being named Most Creative quite an honor.”